Shraddha Kapoor and Arjun Kapoor’s Half Girlfriend is all set to release in 1600 screens, which is quite a decent number for a romantic drama. NH Studioz, which has successfully bagged the distribution rights of the upcoming Bollywood movie, recently released Begum Jaan in over 956 screens and will follow up the success with Mohit Suri’s upcoming movie Half Girlfriend. As a part of the in-depth understanding of the content and its relevant market, NH Studioz announced that it will be releasing Half Girlfriend in 1600 screens across the country. “Movies based on adaptations of books by authors like Chetan Bhagat, appeal to the younger generation as we have seen in the past. We have internally seen the content of Half Girlfriend and are very enthusiastic about the storyline and performance of the actors. We have done meticulous planning in identifying the right markets and age groups which will be interested in Half Girlfriend. For the success of a film, it is important to take the movie to the right audience. In our last venture for Begum Jaan, the content was very different and strong. As compared to Half Girlfriend, Begum Jaan needed to be taken to a more mature audience and that is exactly what we did by limiting the number of screens to 956,” said Shreyans Hirawat, Managing Director of NH Studioz. (ALSO READ: Half Girlfriend song Phir Bhi Tumko Chaahunga: Arjun Kapoor’s unconditional love for Shraddha Kapoor will leave you in tears)
Half Girlfriend has been much talked about lately. Especially after the trailer and song’s release, people are quite loving Shraddha and Arjun’s chemistry in the film. They make quite a good looking pair…don’t you think? This is the second time after 2 States that Arjun has featured in a film that’s an adaptation of Chetan Bhagat’s novel. As for Shraddha, this is her third film with Mohit Suri after Ek Villain and Aashiqui 2. The movie is set to release on May 19, 2017.