With Aamir Khan becoming an actor/ go-to marketing head of his films, a lot of actors are adding additional efforts in promoting their films to an extent that it reaches the maximum people and results in the success of the film. Actor-host Shekhar Suman thinks film marketing ventures are only gimmicks, or chochle. He disagrees with the concept of marketing gimmicks and film promotions that actors pay such close attention to. “Earlier actors never used to go out to promote their films but still those films did good business at the box office. Take DDLJ as an example, that film is still running despite zero promotion. Marketing gimmicks are merely chochle. It is nothing but cajoling to amuse the audience,” he said. He adds,” “Why people would see a movie? Just because an actor is travelling by train or they have seen the actor in the mall or in a comedy show.”

“For Shah Rukh Khan, there is no need to promote his film in a comedy show. It is obvious that people would surely watch his films because he is popular enough. His films don’t need to be promoted. Marketing people are tricking the audience. Awareness is necessary but not the promotion,” he said. Strongly condemning the attack on the set of Sanjay Leela Bhansali’s Padmavati, Suman said, “These heroes should be put behind the bars at least for 10 years. They think they are thekedar (contractors) of our society and trying to make history. A film is made with a lot of research work. If there was any disagreement that could be sorted out in a proper discussion.” (ALSO READ: Shah Rukh Khan reacts to Sanjay Leela Bhansali’s Padmavati row ensuring that he is politically correct – watch video)

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