Anushka Sharma’s second home production Phillauri hasn’t found much of a footing at the box office and has earned a average Rs 4.02 crore. Talking about the collection of the film trade analyst, Taran Adarsh tweeted, “#Phillauri is best in North, ordinary elsewhere. Fri ₹ 4.02 cr. India biz… Needs SOLID numbers on Sat+Sun to register STRONG wknd total.” As mentioned by Taran Adarsh, the best business in North, mainly East Punjab and Delhi can be credited to the presence of Punjabi star Diljit Dosanjh as the film has received mixed to negative reviews and hasn’t found much appreciation among the audience as well.
Yesterday we had reported how the film opened abysmally at the theatres with only 15 percent occupancy. We spoke to our trade expert to know how things look for the film at the box office. Earlier, our trade expert had mentioned how the movie would rake in Rs 3 crore on day one. Our trade source believes that Phillauri might be able to achieve this, but with conditions applied. As he had predicted, “In the best case scenario, the movie will earn Rs 2-3 crore on day 1, that too if the evening shows pick up.” But the film sure have surpassed that, thanks to Diljit Dosanjh.
Check out the tweet below:
#Phillauri is best in North, ordinary elsewhere. Fri ₹ 4.02 cr. India biz… Needs SOLID numbers on Sat+Sun to register STRONG wknd total.
— taran adarsh (@taran_adarsh) March 25, 2017
In fact Anushka’s first production NH10 had opened better than Phillauri, with 25 per cent occupancy back in 2015. NH10 had opened with approximately 1000 screens and we hear that Phillauri, too, has opened with equal number of screens. There can be various reasons behind this. Anushka’s fiery NH10 thriller had garnered a positive response thanks to an impressive trailer. The outcome was that the film opened to a good response. In fact, due to a good word-of-mouth the film picked up. Also read: 7 flaws in Anushka Sharma’s Phillauri that prevent the movie from replicating NH 10’s success
BollywoodLife critic Sreeju Sudhakaran in his review had stated, “Phillauri has some spirited performance from its lead actors, unfortunately, the same spirit has not gone into the making of the movie. What’s started off as a promising film ends up as a boring and a tiresome hotchpotch by the end. Going by the nearly empty theatre hall where I watched the movie and the muted response the movie received at the end, I am sure #ShashiWasThere is actually scaring people away from the screens. Highly Avoidable!”